Facebook is continuously improving its site to be more friendly to businesses that are using the social media outlet to market their brands.
To start with, have you made the effort to make yourself familiar with Facebook Insights? If not, you have to stop exactly what you're doing and check this analytics tool out. It provides a wealth of information such as letting you know when your fans are online, which of your posts create the most engagement, advanced filters, and much more.
Another great benchmarking tool to give your business a competitive edge on Facebook is the website's new Pages to enjoy function. This function can be discovered in Facebook Insights and permits you to watch other pages on the social media website to make contrasts about your Facebook marketing method to your competitors.
As long as you have between 100 and 10,000 Facebook fans, you can utilize the Pages to watch feature to keep track of the activity of up to 100 pages. Would you want to view the activity on 100 different pages? Probably not. However you might at least setup the feature to keep tabs on a few of your rivals.
Here is how to setup the Pages to watch feature:
So, as you can see, this function is very simple to setup and needs little effort on your part to monitor your rivals' patterns.
As soon as you have actually made your list of pages to see, Facebook will likewise suggest several similar pages that you might wish to contribute to your list. It is necessary to keep in mind that if you decide to add these suggested pages to your list, those pages will receive a notice that someone is seeing them. Those pages, however, will unknown that your particular brand name is watching them, so don't stress!
What I actually like about the Pages to View feature is that you don't have to "like" the page to track the activity. Therefore, your competitors never ever have to know that you are checking them out.
Here are some other ideas to bear in mind when utilizing the Pages to Enjoy feature:
Follow pages that your fans are likewise following, even if the pages have nothing to do with your market. There is likely a reason why your fans are opting to follow these pages. To find pages that your fans prefer to follow, type "pages liked by individuals who like [your business's Facebook page] into the graph search bar. A list of these pages ought to then populate.
Use this tool to discover what kind of content resonates finest with your fans. For instance, this function will share patterns that might notify you that your target market prefers visual content over verbose status updates.
Understanding how typically to publish to Facebook is among the most typical concerns that we hear from our clients, and this tool can at the minimum let you understand how frequently your competitors are posting to the website.
To start with, have you made the effort to make yourself familiar with Facebook Insights? If not, you have to stop exactly what you're doing and check this analytics tool out. It provides a wealth of information such as letting you know when your fans are online, which of your posts create the most engagement, advanced filters, and much more.
Another great benchmarking tool to give your business a competitive edge on Facebook is the website's new Pages to enjoy function. This function can be discovered in Facebook Insights and permits you to watch other pages on the social media website to make contrasts about your Facebook marketing method to your competitors.
As long as you have between 100 and 10,000 Facebook fans, you can utilize the Pages to watch feature to keep track of the activity of up to 100 pages. Would you want to view the activity on 100 different pages? Probably not. However you might at least setup the feature to keep tabs on a few of your rivals.
Here is how to setup the Pages to watch feature:
- Go to Facebook Insights and click on Overview. Then click Include Pages.
- You will have to select a minimum of 5 pages to see. It's perfect if you can come up with more than 5 pages to view as the point of this function is to monitor trends. The more pages you are enjoying, the much easier it will be to pick up on patterns.
- Type the name of the business's page that you wish to view into the search bar and click Watch Page.
So, as you can see, this function is very simple to setup and needs little effort on your part to monitor your rivals' patterns.
As soon as you have actually made your list of pages to see, Facebook will likewise suggest several similar pages that you might wish to contribute to your list. It is necessary to keep in mind that if you decide to add these suggested pages to your list, those pages will receive a notice that someone is seeing them. Those pages, however, will unknown that your particular brand name is watching them, so don't stress!
What I actually like about the Pages to View feature is that you don't have to "like" the page to track the activity. Therefore, your competitors never ever have to know that you are checking them out.
Here are some other ideas to bear in mind when utilizing the Pages to Enjoy feature:
Follow pages that your fans are likewise following, even if the pages have nothing to do with your market. There is likely a reason why your fans are opting to follow these pages. To find pages that your fans prefer to follow, type "pages liked by individuals who like [your business's Facebook page] into the graph search bar. A list of these pages ought to then populate.
Use this tool to discover what kind of content resonates finest with your fans. For instance, this function will share patterns that might notify you that your target market prefers visual content over verbose status updates.
Understanding how typically to publish to Facebook is among the most typical concerns that we hear from our clients, and this tool can at the minimum let you understand how frequently your competitors are posting to the website.